Competitive Intelligence // Brand Teams

Your CEO is asking how the brand shows up in AI.
Give them an answer.

A deep competitive diagnostic of how ChatGPT, Claude, Gemini, and Perplexity describe your brand against the field — and a strategist who turns it into the specific moves your team makes next.

Book 30 min with a strategist See the reports

"Dashboards show you data. None of them understand what you're optimizing for."

Zero-click AI means your funnel starts in chat now, not search.
Competitors are cementing narrative positions every day you aren't measuring.
A mention count doesn't tell you which move closes the gap. A diagnostic does.
How Bespoke works
The instrument · included
The live dashboard
Continuous measurement across ChatGPT, Claude, Gemini, and Perplexity. Visibility + positioning scores, query drilldown, competitor tracking, delta over time. The always-on layer your team watches.
Every account gets it
The analyst · Bespoke
A dedicated strategist
Someone who reads what the dashboard surfaces, runs the specialized audit your situation actually needs, and hands your team the white-space brief, the specific moves, and the boardroom story. The interpretation layer.
What Bespoke adds

A dashboard tells you what's happening. A strategist tells you what to do about it.

What a Bespoke engagement delivers
Deliverable 01
The specialized audit shape
Not the generic discovery audit. The shape matched to what you're optimizing for — a named-comparison triage, an employer-brand lens, an industry-fluent prompt set.
Deliverable 02
The Eight Surfaces read
A full diagnostic across all eight surfaces of AI perception — four Visibility, four Perception — not a single mention-rate number.
Deliverable 03
The white-space brief
The buyer questions nobody owns yet — the uncontested queries where the category leader hasn't been named, and the path to claim them first.
Deliverable 04
Hyper-specific moves
Not "improve your visibility." The exact pages to publish, the exact sources to earn, the exact queries to target — ranked by leverage.
Deliverable 05
The boardroom pack
What the findings mean for reputation, translated into board-level language — AI visibility as a leading indicator of the perception your next stakeholder survey will confirm.
Deliverable 06
Delta tracking + re-measurement
Run it again after you move. See what shifted, what the competition did, and whether the gap closed. The diagnostic becomes a cadence.
The Eight Surfaces of AI perception
SENTIMENT_STREAM LIVE
PRESENCE POSITION COVERAGE AUTHORITY SENTIMENT CHARACTERIZATION ACCURACY RELATIVITY
Your Brand Category Leader

Four Visibility surfaces — what AI surfaces

  • Presence — does AI mention you at all, across the full query set?
  • Position — when it does, are you named first, nth, or in a footnote?
  • Coverage — across how many distinct buyer questions do you surface?
  • Authority — is your owned content the reference AI cites, or incidental?

Four Perception surfaces — how AI characterizes

  • Sentiment — positive, neutral, or negative framing distribution.
  • Characterization — the specific adjectives AI uses about you.
  • Accuracy — does AI get you right, or invent and misstate?
  • Relativity — how AI positions you against named competitors.
Competitive Intelligence // Reports

Three audit shapes for the questions the standard audit can't answer.

A discovery audit answers the general question. The ones that decide a deal are narrower: where you land on a named-comparison shortlist, how AI describes you as an employer rather than a vendor, how your category's own queries resolve. Each needs its own diagnostic, built for it. We built three.

Persona-weighted triage audit report
Persona_Audit · 01 / 03
Persona-Weighted Triage
For named-comparison stages — a banker forwards a shortlist, an RFP narrows a field. Weighted query sets per buyer persona surface where you win or lose by lens.
Employer-brand audit report
Employer_Lens · 02 / 03
Employer-Brand Audit
How AI describes you as a place to work, not a vendor. Glassdoor, LinkedIn, Indeed, and employer press flow into AI's training — most brand audits miss this surface entirely.
Industry-specific prompt-design audit report
Prompt_Design · 03 / 03
Industry-Specific Prompt Design
Custom, vertical-fluent prompt sets for healthtech, fintech, legal, defense, and SaaS — surfacing what's actually in AI's training data for your category, in your buyers' language.
The strategic deliverables

What the strategist hands your team.

Two artifacts the dashboard can't produce on its own — the move-list and the board story.

White-space brief deliverable
Deliverable
The White-Space Brief
The uncontested queries nobody owns yet, ranked by leverage, with the specific content and sources that would let you claim them before a competitor does.
Boardroom reputation pack deliverable
Deliverable
The Boardroom Pack
Your AI-perception findings translated into board-level reputation language — the leading-indicator read your CCO and CEO can take into the next stakeholder conversation.
SSO — Google & Microsoft API access Your data isn't trained on Multi-seat under Bespoke IT review in a week
How we compare

Diagnostic depth, not dashboard parity.

Capability Brandlore Profound Peec
Specialized audit shapes (persona, employer, industry) ✓ ✗ ✗
Eight-surface perception diagnostic ✓ Visibility only Visibility only
Strategist-authored moves + white-space brief ✓ ✗ ✗
Boardroom reputation translation ✓ ✗ ✗
Free instant audit (no email gate) ✓ Email-gated 7-day trial
Pricing model Bespoke engagement $499/mo dashboard $95/mo dashboard

Profound and Peec are continuous-monitoring dashboards. Brandlore is a diagnostic + strategist engagement that sits on top of one. Data verified April 2026; competitor pricing and features change, check vendor sites for latest.

Full Profound comparison → Peec comparison →
12% → 34%
One early user improved their AI mention rate from 12% to 34% in 30 days by acting on their brand·lore recommendations. Their main competitor didn't move.
Common questions
What's the difference between the dashboard and a Bespoke engagement?
The dashboard is the instrument — continuous measurement across ChatGPT, Claude, Gemini, and Perplexity that every account gets. A Bespoke engagement adds the analyst: a strategist who reads what the dashboard surfaces, runs the specialized audit your situation needs, and produces the white-space brief, the specific moves, and the boardroom pack. You're not paying for more dashboard. You're paying for interpretation and the deliverables that come out of it.
Can I pilot Bespoke before committing to a full engagement?
Yes. We offer a free audit before you commit to anything — you see real output before a dollar changes hands. If you want to pilot Bespoke with your team, book a 30-minute call and we'll walk through what a two-week pilot looks like for your brand and competitors.
How is this different from Semrush / Ahrefs?
Semrush and Ahrefs measure how Google ranks your pages. brand·lore measures how AI platforms describe your brand in conversations, then a strategist tells you what to do about it. AI doesn't return a ranked list — it tells a story and picks a name. That's a different problem, requiring a different diagnostic.
Do you support SSO and API access?
Yes under Bespoke — Google Workspace and Microsoft SSO, SAML/Okta on request, and API access to pull audit data into your BI stack. Your IT team's security review is typically one week or less. Your audit data is never used to train any model, ours or anyone else's.
What AI platforms do you track, and how often?
ChatGPT, Claude, Gemini, and Perplexity. Audits run on demand or on a weekly schedule under Bespoke, and the weekly watchlist digest compares this week's results to last week's so you catch competitor movements early. Delta tracking turns the diagnostic into a cadence.

Ready to tell your CEO how AI talks about the brand?

Book 30 minutes with a strategist and we'll run a live diagnostic of your brand in the call.

Book 30 min with a strategist

Or see the reports first →