Comparison

Looking at Peec AI? Here's the honest comparison.

AI search analytics for marketing teams and SEO agencies. Here's where each tool wins — without the vendor spin.

Book 30 min with a strategist See a sample audit
Choose Peec AI if…

You're a hands-on SEO or marketing team that wants prompt-level monitoring across many platforms with unlimited seats included even on Starter. Peec leans toward broad coverage and team scale at low entry price.

Choose brand·lore if…

You want recommendations and playbooks, not just prompt-tracking dashboards. You'd rather have a free audit before paying anything. Mid-market budget. brand·lore is advisory — Peec is high-volume monitoring.

brand·lore
Advisory AI brand intelligence
Free
One-time audit, no commitment
$0
Story
Quarterly audit cadence
$99/mo
Growth
Monthly cadence, most popular
$249/mo
Bespoke
Deep competitive diagnostic + strategist
Custom
Peec AI
AI search analytics for marketing teams and SEO agencies
Starter
25 prompts, 3 countries (€89/mo)
$95/mo
Pro
100 prompts, 5 countries (€199/mo)
$215/mo
Advanced
300+ prompts, 10+ countries (€499/mo)
$540/mo
Enterprise
Custom
Custom
Feature brand·lore Peec AI
Free instant audit (no email gate) 7-day trial only
Advisory playbooks per recommendation
Entry price $99/mo (Story) $95/mo (Starter)
Unlimited seats in entry tier
Prompts tracked at entry 18 queries (audit) 25 prompts
AI platforms (base) 4 base · 8+ on Bespoke (Meta Llama, Grok, Manus) 3 (ChatGPT, Perplexity, AI Overviews)
Additional models Included +$30–140/mo each
Quarterly strategist review
Geographic coverage Global single-region Multi-country tracking
Cohabitation friendly n/a
They show you data. We tell you what to do with it.

Already on Peec AI? Many teams run both — Peec AI for daily monitoring, brand·lore for quarterly strategy. We're not asking you to switch.

12% → 34%
One early user improved their AI mention rate from 12% to 34% in 30 days by acting on their brand·lore recommendations. Their main competitor didn't move.

Ready to see what AI says about your brand?

Book 30 min with a strategist
Or see a sample audit on /brand-teams →