Senior thinking on the work that shapes how a company is understood. Engagements run with brand·lore audit data when that sharpens the brief, or standalone.
Most engagements draw from more than one. The shape depends on the moment your business is in.
Narrative architecture and press strategy around the moments that matter. Launches, funding rounds, M&A, leadership transitions, crises. The work that decides how a moment lands.
Voice and cadence across the surfaces you control. CEO and founder comms, board narratives, IR-adjacent positioning, thought leadership programs that read like the person, not the brand.
Positioning audits, competitive narrative work, naming, brand performance reviews. The structural choices PR and comms execute against.
Half of recent advisory work plugs into brand·lore audit output. The data surfaces specific gaps in how AI describes a brand against the competition, and those gaps turn into specific moves: messaging shifts, press priorities, third-party programming, sometimes a sharper positioning.
The other half runs without it. Some engagements predate the audit. Some don't need it. Either way the work stands on its expertise, not the dashboard.
30 minutes, no agenda, no slide deck. If there's a fit we go from there. If not, you'll leave with a clearer read on the moment.