Comparison

Looking at Profound? Here's the honest comparison.

Enterprise AI search analytics. Here's where each tool wins — without the vendor spin.

Book 30 min with a strategist See a sample audit
Choose Profound if…

You have $3,000+/mo to spend, need monitoring across 12+ AI platforms, and your team runs daily AI-visibility operations. Profound is the deepest enterprise option in the category and the right call when scope and budget allow.

Choose brand·lore if…

You want strategic recommendations and playbooks, not just dashboards. Budget is mid-market ($99–249/mo range). You'd rather see what to do than read another chart. brand·lore is advisory; Profound is monitoring.

brand·lore
Advisory AI brand intelligence
Free
One-time audit, no commitment
$0
Story
Quarterly audit cadence
$99/mo
Growth
Monthly cadence, most popular
$249/mo
Bespoke
Deep competitive diagnostic + strategist
Custom
Profound
Enterprise AI search analytics
Starter
Entry monitoring tier
$499/mo
Enterprise
Custom, ~$3,000+/mo
Custom
Feature brand·lore Profound
Free instant audit (no email gate) Email-gated
Advisory playbooks per recommendation
Entry price $99/mo (Story) $499/mo
Mid-market price $249/mo (Growth) $3,000+/mo
Platforms tracked 4 base · 8+ on Bespoke (Meta Llama, Grok, Manus) 12+
Quarterly strategist review
Team seats in entry tier 1 (Story) / multi-seat (Bespoke) Multiple included
API access Bespoke
SSO Bespoke
Daily monitoring cadence
White-label exports Bespoke
Cohabitation friendly n/a
They show you data. We tell you what to do with it.

Already on Profound? Many teams run both — Profound for daily monitoring, brand·lore for quarterly strategy. We're not asking you to switch.

12% → 34%
One early user improved their AI mention rate from 12% to 34% in 30 days by acting on their brand·lore recommendations. Their main competitor didn't move.

Ready to see what AI says about your brand?

Book 30 min with a strategist
Or see a sample audit on /brand-teams →